Tallink · Integrated Campaign
Finns love to complain. About the weather, work, taxes. Pretty much everything.
So Tallink turned all that negativity into something positive: a fully integrated campaign promoting 22-hour party cruises.
At the heart of the campaign was the Tallink Complaints Booth, a guerrilla activation in central Helsinki where people could share their troubles with a live operator — and walk away with a free cruise.
You must be logged in to post a comment.