Jussi Pekkala
Creative Director
As the name drops a hint, I’m a Finn. Frankly, the name Jussi is a pretty typical name here in Finland. Now the question is: what differentiates me from all the other 24 861 Jussis in this country? Let me try to explain.
I love the smell of freshly cut grass and hate tomatoes to start with. I eat with my left hand and write with my right one (maybe I was a left-hander an in my previous life and now a right-hander, don’t actually know).
In my profession, I believe in a thought called ‘Applied creativity’. It means creative problem solving by associating familiar things with each other. And all of a sudden, the outcome is something unfamiliar. Something new, something unseen. Something that makes people curious, smile, hate, love, cry, feel.
If you now wonder, whether I’m a specialist in certain media, the answer is no. I’m a specialist in creativity and especially in words because I’m great in words. In the end, the words are the soul of a company, of a brand.
I believe that kind of media-specific professionalism is outdated. It makes you sloppy and in the long run, you start to copy yourself. You do, as it feels easy for you. More difficult, challenging – and satisfying – is to try to get along with media agnostically. The world is in constant change, so should every creative be as well.
– Jussi
Current employers
Apple, Creative Director
Bob the Robot/NoA, Creative Director
Bob the Robot (part of NoA) is an award-winning creative agency based in Helsinki, Finland. From integrated campaigns to business design, the core of our work is always result-driven creativity. We give you an edge by always seeking for the unpredicted.
Previous employer
hasan & partners
hasan & partners is 1991 established marketing communications agency with over 100 people from 10 different countries, based in Helsinki. h&p is one of the most awarded and well-known agencies in Northern Europe.
Experience
2020– to date / Creative Director, Apple (part-time)
2019– to date / Creative Director, Bob the Robot
2013–2019 / Creative, hasan & partners
2010–2013 / Copywriter, Bob Helsinki
2009–2010 / Junior Copywriter, Zeeland
Clients
Apple, Valio, Mehiläinen, LähiTapiola, Hartwall, Tupla, DNA, Tallink, Silja, Sanoma (B2B), Karhu, Fazer, Sokos Hotels, HBL, Saunalahti, Aku Ankka, ABB
Awards
Vuoden Huiput 2022 / Mehiläinen – Mielten Vuoro / Silver
Vuoden Huiput 2021 / Digibaari / Silver
Grand One 2017 / Social media presence / Gold / Karhu Facebook
Kultajyvä / 2 x Hopeajyvä / Karhu & Sanoma
Grand One 2016 / Digital Outdoor / Gold / Tallink “Complaints Booth”
Grand One 2016 / Digital Outdoor / Silver / DNA “Alpine Experience”
Vuoden Huiput 2016 / Integrated / Silver / Tallink “Complaints Booth”
Eurobest Young Creatives 2014 / Representing Finland in the international final
Cannes Young Lions Finland 2014 / Shortlisted in Film
Vuoden Huiput 2014 / Radio / Honorable mention / Honda “Honda man”
Vuoden Huiput 2013 / Integrated / Silver / DNA “Christmas Wish”
Grand One 2013 / Integrated / Gold / DNA “Christmas Wish”
Vuoden Huiput 2012 / Radio / Silver / Karhu “Radio Plays”
Vuoden Huiput 2011 / Radio / Honorable mention / Sexhibition “Sports”
Education
BBA, HAAGA-HELIA University of Applied Sciences
Jussi Pekkala 
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