I like complicated problems and simple answers. Ideas worth making and words worth saying.
For over 15 years, I’ve worked with everyone from local favourites to global brands like Apple. I’ve created campaigns, built brands and led creative teams at agencies and in-house.
And yep, still love writing a good line.
Experience
Bob the Robot / NoA — Senior Copywriter, 2025–present
Apple / Oliver — Creative Director, Writing · Freelance, 2020–present
Fiksuruoka / Foodello — Head of Brand, 2022–2025
Bob the Robot / NoA — Creative Director & Senior Copywriter, 2020–2022
hasan & partners — Creative, 2013–2020
Bob Helsinki — Copywriter, 2010–2013
Zeeland Helsinki — Junior Copywriter, 2009–2010
Clients
Fortum, Apple, Mehiläinen, Silja Line, Tupla, SOK, K-Group, Sanoma, Orion Pharma, DNA, Fazer, Hartwall, Verkkokauppa.com, Valio, Donald Duck, Tallink, Sinebrychoff, Levi Hotel Spa Resort, Karhu, LähiTapiola, Fiksuruoka-Foodello, Sokos Hotels, Honda, Seppälä, HBL (Hufvudstadsbladet), Saunalahti, ABB.
Selected Awards
- Cannes Lions 2026 — Silver Lion
- The One Show 2026 — Bronze Pencil
- Vuoden Huiput 2011–2023 — 3 Gold, 7 Silver, 6 Honourable Mentions
- Grand One 2013–2017 — 3 Gold
- Eurobest Young Creatives 2014 — Finland Finalist
Vuoden Huiput is Finland’s leading creative competition for advertising and design.
Education
BBA, HAAGA-HELIA University of Applied Sciences
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