Jussi Pekkala, Copywriter and Creative
Hi. My name is Jussi and I’m born in 1987. As the name drops a hint, I’m a Finn. To be frank, the name Jussi is a quite typical name here in Finland. Now the question is: what differentiates me from all the other 24 861 Jussis in this country? Let me try to explain.
I love the smell of freshly cut grass and hate tomatoes. I don’t like to make noise about myself but I enjoy being in presentations. I eat with my left hand and write with my right one. Maybe I was left-hander an in my previous life and know a right-hander. Who knows.
In my profession, I believe in a thought called “Applied creativity’. It means creative problem solving by associating familiar things with each other, and all of a sudden the outcome is something unfamiliar. Something new, something unseen. Something that makes people curious.
If you now wonder, whether I’m a specialist in certain media, the answer is no. Because I believe that kind of thinking is outdated. It makes you sloppy and in the long run, you start to copy yourself: you do, as it feels easy for you. More difficult, challenging – and satisfying – is to try to get along media agnostically. The world is in constant change, so should every creative be as well. If you ask me.
That’s me and my thoughts in about 200 words. Hopefully, I think a little bit different (in a good way) then all the other 24 861 Jussis.
If you want to know more how I see the world of advertising, invite me for a lunch. I’ll have a salad without tomatoes.
hasan & partners
hasan & partners is 1991 established marketing communications agency with over 100 people from 10 different countries, based in Helsinki and Stockholm. h&p is one of the most awarded and well-known agencies in Northern Europe.
2013– to date Creative / hasan & partners
2010–2013 Copywriter / Bob the Robot (former Bob Helsinki)
2009–2010 Junior Copywriter / Zeeland
Tupla, DNA, Tallink, Silja, Sanoma (B2B), Karhu, Fazer, Sokos Hotels, HBL, Saunalahti, Aku Ankka, ABB
Grand One 2017 / Social media presence / Gold / Karhu Facebook
Kultajyvä / 2 x Hopeajyvä / Karhu & Sanoma
Grand One 2016 / Digital Outdoor / Gold / Tallink “Complaints Booth”
Grand One 2016 / Digital Outdoor / Silver / DNA “Alpine Experience”
Vuoden Huiput 2016 / Integrated / Silver / Tallink “Complaints Booth”
Eurobest Young Creatives 2014 / Representing Finland in the international final
Cannes Young Lions Finland 2014 / Shortlisted in Film
Vuoden Huiput 2014 / Radio / Honorable mention / Honda “Honda man”
Vuoden Huiput 2013 / Integrated / Silver / DNA “Christmas Wish”
Grand One 2013 / Integrated / Gold / DNA “Christmas Wish”
Vuoden Huiput 2012 / Radio / Silver / Karhu “Radio Plays”
Vuoden Huiput 2011 / Radio / Honorable mention / Sexhibition “Sports”
BBA, HAAGA-HELIA University of Applied Sciences