Karhu · Social Media
Karhu is one of Finland’s most iconic beer brands. Known for its dry humour, independent attitude and unmistakable tone of voice.
We brought that attitude to Facebook, creating content that people actually wanted to share. No unnecessary explanations. No hard sell. Just Karhu being Karhu.
In 2016, the content reached 1.2 million Finns — roughly a quarter of the country’s adult population.
Selected examples:
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