Creative localisation · Copywriting
Some brands have a voice so distinctive that even the smallest details matter.
Since 2020, I’ve worked on creative localisation and Finnish copywriting for Apple’s marketing campaigns.
The challenge isn’t simply to translate the words. It’s to preserve the idea, the tone and the simplicity of the original. While making the result feel completely natural in Finnish.
Sometimes that means staying close to the source. Sometimes it means finding an entirely different way to say the same thing.
The goal is always the same: work that feels like Apple, not like a translation.
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