Sanoma Media Finland, a leading media company in Scandinavia, wanted to promote the single best thing in generating sales: advertising.
Many Finnish brands are spending less and less money on advertising and marketing, even as these have a direct correlation with sales. Finnish companies are far behind in advertising spending, compared to their international competition. We decided to give them a little reminder on how and why they should advertise.
To promote advertising, the film returns to the roots of marketing, to show how advertising helps to sell your product. In the medieval marketplace, one trader makes a splash and outsells his competition, just by standing out.
The series of print underlined the importance of advertising – it’s all about doing, not waiting for a miracle.